 |
 |
 |
 |
 |
 |
|
|
| Panel Discussion 6 - Sports and Tobacco |
|
| Date |
March 10, 2009
|
| Time |
1530 – 1630 hrs |
| Venue |
Tata Theatre, NCPA |
| Moderator (s) |
Douglas Bettcher |
Tobacco Industry, sports sponsorship and beyond
Panel-List |
|
|
Stella Bialous
|
USA |
Overview of tobacco industry sponsorship of sports: internal industry documents and current practices
|
|
Vera da Costa e Silva
|
Brazil |
Athletes as role-models and employment of youth marketing strategies by the tobacco industry
|
| Pullela Gopichand |
India |
Sports persons as role models |
|
Yussuf Saloojee
|
South Africa |
What's the next landscape beyond the sports sponsorship: Viral marketing
|
| Becky Freeman |
Australia |
What's the next landscape beyond the sports sponsorship: Internet marketing
|
|
|
|
|
|
|